Bookstore to be revamped and operated by Neebo

By UW-Marshfield/Wood County

Starting Summer 2014, the University of Wisconsin-Marshfield/Wood County Bookstore will be operated by Neebo, Inc. Neebo, Inc. is the holding company and beneficial owner of Nebraska Book Company, Inc., an industry leader in solutions for the college store marketplace.

Neebo was selected after a comprehensive and inclusive request-for-proposals process that involved undergraduate and graduate students, faculty, staff, and administrators.

“I am very pleased with the process followed by the committee,” said Michelle Boernke, Assistant Campus Dean of Administrative Services. “The open forums with the campus community, the rigorous interviews of the responding vendors, the extensive consultation with other colleges and universities, and the overall due diligence undertaken by the committee members has resulted in an excellent choice for our students and university.”

Gwen Clancy, senior vice president of college stores at Neebo, said the company is focused on helping the campus store be competitive in the textbooks business. “In today’s market, there are so many options on where students can purchase their books,” she said. “College bookstores need to step up with an effective strategy to win over guests with service and solutions that are in sync with students’ rising expectations.” Clancy noted that for nearly 100 years Neebo has served campus communities across the United States. They now own or operate more than 200 stores nationally.

"We [Neebo] can think of no greater opportunity than to serve UW-Marshfield/Wood County and its students, a pursuit that inspires us both as a college store management company and as people," Clancy said.

Neebo’s structure and services include:

  • Availability of rentable books. Any textbook that is rentable will be available through the new system.
  • Best Price Promise. If a customer finds a textbook for less than the UW Colleges Bookstore price, the customer can buy the book for 10 percent less than the price at the competing store.
  • Focus on guest service. All team members will participate in intensive guest-service training.
  • Convenient e-commerce platform. Guests can choose their favorite way to purchase textbooks and merchandise—in the store or online.
  • Competitive prices for apparel, supplies and gifts. The store will offer the brands guests want at a variety of competitive price levels. There is something for everyone.

Textbook Purchases and Rentals

Students can purchase or rent textbooks in store or on the bookstore website beginning June/July, 2014.

About University of Wisconsin-Marshfield/Wood County

As part of the University of Wisconsin Colleges, UW-Marshfield/Wood County offers the foundation coursework for more than 200 majors, the Associate of Arts and Sciences degree, and the innovative Bachelor of Applied Arts and Science (BAAS) completion degree as well as several collaborative bachelor degree programs.

UW-Marshfield/Wood County is the local University of Wisconsin campus and a campus of the UW Colleges.

About Neebo

Neebo is an online retailer and a nationwide network of hundreds of college stores. Neebo provides millions of students, parents, faculty and alumni with the most complete selection of rental, used and new textbooks, as well as college-branded apparel, gear and accessories. Neebo is the complete college outfitter, dedicated to making college—one of life’s best experiences—even better. Neebo is a registered trademark of Nebraska Book Company, Inc., which was founded nearly 100 years ago with a store near the University of Nebraska Lincoln campus. The Company pioneered used textbook distribution and expanded to campuses across the country. It is owned by Neebo, Inc. For more information, visit


Stacey Oelrich